Cooking spray
1 tsp. chopped fresh rosemary
2 tsp. chopped fresh sage
1 tbsp. chopped fresh thyme
1 tbsp. kosher salt, divided
2 tbsp. thinly sliced fresh chives, divided
3 tbsp. chopped fresh flat-leaf parsley, divided
18 oz. white whole-wheat flour
1 tbsp. sugar
6 tbsp. unsalted butter, melted and divided
1 1/2 cups warm whole milk
1 package dry yeast